???????:??????

????????2025.1.13??1172?????????????«????????»?????????????

12???????????,??????????(??)???????????(Stormi Steele)?????????,?????????????FastMoss?????????????“????????”?“?????”????,?????????????

??,????????????“90??????????”????,???????????“???????”?,??????????,???????????????“200?????????????????”??????????????,????????2024???????????????“???????”TOP1???

?????????????????,?????????,??????????,????????????????????,?????????????,?????,?????????????,???????????????

?????,??????????????,?????????????,??????????????????,???????

???????,???“??????”,???????????????????????“???????????,??????????,???????”?????:??????????????????,????????????

??????????,???????“???????????????????”?????????????????????,??????????????“?????‘???????????????’?”?????????,?????????“???”????,?????????

????,??????,????????????????????????????,?????????????????????,??????????????????????????????????,?????????

????????????

2021????,???????????????????,26?????????????????????????,???????????,???????,?????????

???????????????????,??????????,?????“????????????,???????????”????,?????????????,????,?????,????????????,“???????”?

????????,??????????????????,??????“?????????”???????????,????,??????????????????????“?????????????,????????????”???????????,??15????????????????????

???,?????????,?20%?????,???2000?????,???????,???????????????6000?????????????????????,?????????????????????

“????”???????????????,?????,????????????????????,???“???”??,????????:“?????????????,???????????????”

?,????????????????????????,???????????????,???????????????????“??????,??????????”???

?????????????24??????????????????“????????”????????,???????????????????????????????,???????????,????????????????????????????????,???????????????????????,????????????200?????

???????????????,??????????,??????????????????????????????????????????????,??????,???????????,2023?????1.119????????????,????????????7.6%?

????????,??????????????,???:“?????,??????????????,????????”

??,“?????????”?????????:??????????????,???

??,??????????????????,???????????????????2018?????600%??????2024????????????15%,????????????2025????12%?????????????????????,????????“???”?????????????,???????????????

????????,???????????,?????????MCN?????????????????????????????,???????????,?????????10???????????,????,????

???????????????,????????????????????????,????????????7?????????????????,????,????????73??????????????????????????????????????«???????»,2023??????,??????????????“?????????”??????????,????????????????????,??????????????????

2022?????????,????????????2023????????????9???????????????????,????,??????????????????,??????????????????,???????????????

?????????,???????????????????????????,????????????????,??“???????,???????????????”??????????,??????????,???????,????????????,?????????????

??????????????,?????,??????????GMV??????????????557%,?????????(?????)???70%?????????,?????????3????????;?????8??,???10????????????

??????????????????,?????????????????,?????????,?????????????????????

???,????????“??”

2022?????????????,???????,???????16??,??????2????,???????????????,???????????????,????????

???,???,???????????????????????????????2024?????????????????6?????????????????104.81????,????????????????“100??”???????????????????????,?????200?????????????????????????,??????

????????????????????????,??,??????????,???????????“?????,??,?????????????”???????,“?????,?????????,???”???????????12?????????????

????????,?????????????????“????”????????,????,?????????????????,????,???

??????????????“?????”??????“?????2000????????????????????,???????????,????????????,?,?????????????????,???,???????”????????????????,??????????????????????,??????????,???????????,???????????????,?????

?????“???????”?????????????:????????,?????,?????,???????,???,????????????,“???????????”??????????

???????????????????,??????????????????????,????????????,?????????????,??????????????,????????????????“???,?????????????,???????????????????”

?,“?????”???,???????

“??,????????????Top1?”?????,????????????????????????????????????????,??????,??“?”?????????,??????,??????????????,?????Top????,?????????????????,“????”?????????????,????8????????

“?????,????????????????”?????????????,??????????,??????????????????????????????,????,???????????????????,????????????,??????

???????“??????????,?????????????,?????????,???,?,????????????”??????,??????????????,???????16????????????????,???

“???????????16??????,?????????,???,??????????????”??,???,????????,?????????????????,??????“???????”?“????,???????????????,????????????????”

?????,???30???????????????,?????????????????“???????????????”?????????????????????????????,?????????????????????,“???????”,??????“??????”??????????????,“??????????,????,??????????????,????????,??”?

?????“????????”

???????,????????,???????????????????,???????

2019???????????,??????????????,????????????????????????????????????????,???????????????MCN????????,????????6??????????,?????????????????????10??“??,?????????????????,??????????,???????????”????,??,????????????

??????,?????????“???????,???????????,??????,??????????”????????,??????????????????????????????????:?,??????????????,????????8???????????????,????????????????????

?????????????????????????,?????????30%????MCN???,???????????14.9%?????????????????,????????????????????????????

??????????????,????????????,????????????????,?????????????

????????,?????????????????????????????????,????????????????,???????????????“????,?,????,????”?????,???????????????????,????????,?????

“???????????????”???????,???????????,???????????,?????????????????,???????????????,???????????,?????

?????????,?????????????????????????,?????????????,???????????????????,“?????,???????????,?????????”??????????,??,??,?????????????

???????????????“?????”,??????????“??”??????????“???????????,?????????????????,??????????????IP,????????????”???????????????,????????????????

?????????????????,??????,?????????????“????,??,?????????,??????”???,???,??????????????,?????????,?????????????????????????????????,??????,????????,??????????,?????????

????????????,????,?????,?????????????????????????,??????????“?????”???,?????,???????

??????????“????????”

???,?????????????????????,?????????“????????”????????????

2016????????,?????????,?????,???????? 15 ????????,???????????????????2019????2????????,?????,?????????????????,?????????????????????,Facebook?YouTube???Instagram??????????????????????????,?????????????

?????????,??,???????????,???,?,????????,??????,??,?????????????????????

???????,???????????,?,??????????1.7?????????,???????????,?????

????????,??,????????,????????????????,????????200???????,??????,??????????,???????????,????????????,???????,????????????????

????????????,??????????????,??????????????????????????????????,????????????,????????????????,?????????????????????,??????,????????????????????,?????,???????????????,?????“???????????????,?????????????????”

????,????,??????,???“????????”?????????,??,????,??????????????????;???????????,???????????????,????????

????????????,?????,??????????????“?????”,????????????,???,???????????????????

“??????????????????????????????,????????????,?????????????????”???,??????????????,????????,“??????”?

«?????????»2025????2?????

?????????????????????:???«??????????????»?????? ???:???

??

??:???????????,??????????,??????????????