????:1????????????:??????

2?????

3???????

4???????

5????????????

8????????????????????????????20????????????????,????????????????2024??,????11.6%????????????310?????????????????????????73.7%???????????46.8?????????????,???????????,??????????,??????????????????55.3%??????????????????15.1%?

??????????????????????AI??????????????,????????????????,?,?????????5.1%?3.95??????????????????????,?2.7%??6.92??????????????????

???????,???????????????????????????(??????????????????????)????????“??????????”,???56.5%?30.0%?????????13.5%?

???????????????????????????????????????????????????????CEO???????????????:“2024??????????????,????,???????????????????????????????????????,????,???????????,???,??55%,??47???,??15.1%,????????????????????????,???????????????,????AI??????,????,????????????????????????AI,??????????,??????????,????AI?,?????????????????”

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2024?????????????,????????,???3.95??6.92??,??????????????9.5%?

???????????????,???????????,????????????,???????,??????????,????????????????????????????????,?????????5????,?20%?

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????????????????,6??????,????????????,????2024????????????,????,??????????????????????????????????????????????????,????2024?????????????

???????????????????,?????2024???????????????,?????????????,?????“??????????????????????”???13.5???????,???????????????5.2??????????????????“??????????????”???????????????,??50?????????????12??????

?,????????????,?????????

??????,??22.1%??175.2??????????,???56.5%???????????????????????????????????????,????????????????,??????,???????

?????????????,???????3??????????,????????????????Native????????,??????????????????????????????????????????????????,???,?????????????,???2???????????????????,???????????,??????????????????1??6???,?????????????????172%,????????????????????????????598%?156%????????????

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???????,Q2???UAX?30%??????????????,??????????23???????2????3.0????????????,??????????,????40%?

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??????????????????????5??????????,?????????????????????2024????????,??????????“????????????????”?,?,?????;?????????????,??????,???????,???????????????,?????,?????????,?????????????

??,????,????GMV????????3053???????????????,??????GMV?GMV???????25%???????????????,?14.1%?????????1.31?,MAU????????????????18.9%?

?????????,“??”?????618???????????,???,?????,?????????????

?,??,??????????????????????????,?????????????????????,????,??????,?????????????,?????????????????;?????????????????,??????????????????,2024?Q2,????50%????,??????“????????????”????,???????????“??????”??????????,??????????????????,????618?????????????GMV??????????????????????83%?

?,??????,??GMV??????????,618?????????????,??????GMV??????????????????????75%,???????????????????,???????,?????GMV??70%,????,????????,????????????????????“?”????????????????,?????,????

??????????????AI?????????????????????? ???????????????????

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?????,??????????????????“?????????????AI”,6?1000????,????,????????,???“????AI”?«??????????»????????????,??AIGC???????????,???????????,?“???????????????????????????AI”??????

????,??????,???????????GPT4.0??,????????????????????????GPT4v??????????????????6???????,???????????????AI???????5???????????????,???????,????????????????,???????????????????????????,???????,??????,?????????????????????????????,2024???????????,??????????????2??,??????AIGC???????????2024????????6?2000???????????

????,?????????????,?????“??????”??????,?SDXL/SD3??Midjourney V5??,??????,???????“??????”????????????????,??????

?????????,?SIM,???????????????,?,?????????????ACT??????????????????????App???,?????????,Q2??,???????GMV????80%?

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