????:1???????vx:??????

2????????????

3??????v

4?????????

5?????????

?:???? ?????????????,????????

??????????????????????????,???????????,“????”???,?????????????????????????????“???????????????”???????????,?????????????“??”???????????,??????????????????????“???????”??,???????????????,“????????”??????????,???????????“????”,??“??????????????????”??????????????????????,??????“??????????”,????????????????“????????,????”???,??????

???????????

????,??????MCN??????????????????????????????(??1)???,???????????“??????????????????????????”,???????????????,??????????????????????????????????????“???????????????????”?????

??1 ????????????

?????????????????,?????????,???IP“???”????????????????,???????,???????????????????????????????????,“????”????????????????????,???????,??????;“?????????????”???????????????“?”??,??,????????????????,??????????????????“????”;“????”??????????????“???”??????,?????????,????“????????????”???????????,???“??????????????????”???????????“????????????”??????????,???????????????????????????“????????????????????????”???????????????????????,???????????“??”???????????????????:???????????3??,????350????,????????????????????????????????????????????????,????

?????,??????????????,?????????????????“?????????”???????,????????,?????????????????????“????”????????????????????,?????????????????,?????“??”????,?????,???????????,??????????????“??????????????”???????????????,?????????????????“?????????????”?????????????????????????????????,????????????,?????????????,?????“??????????????”????????????????????????????,?“???????”???????,??,???????;“??”??????????????,????????????????????????“?????????????(long)?????????????????”“???????????????”????,?????????????,???????,????????????????,???????,???????????????

???????,??,????????“????”?MCN?????????????????????,??????????????????????????,“???????”?“????”?????????????????,???????????????????????4??;“?????”???????“???”??,????????,MCN????,????????????????????(ROI)?????????????(GMV)????,????????,MCN??????????????????????,??“????”“?????”???????????????????“????”?????????,??“????????????”??,???MCN????????????????????????????????????????????????????????,???????????????,???????????????“???????????????”????“????”?????;“????”???“????????”??????????????????????????????,MCN???????????,????????????????????????????????????MCN??????,???,????

??????,???,????????“??”??????2021??,“???????”????????????,?????????????;2023????,???????????????????;???7??,“?????”??????,??????????????????????????????????,??,??????,????????????“????”???????????????????,???????????????“????”?????,??????????????????,??????“????5A????”,????????????2000???????????????????????,????????????????1.2??????,???

???????????????,??????,??????“??????”????????????????????????????????????????????????????????????????,????????????????,web1.0???????????,??,??“?????????”?“??”?????????????????“????????????????????”??????????????????????,????????????????,??“???”?????web2.0????,???????,??????????????????“??????????”“?????”???,?????????????;???????????????????,“??????????????”“papi????”?????????????????????,“???????????”“?????????”????,???????????????,“???????????”“?????????????”??Z????????,?????????????????,????????????????

????????????,????,???????????????????????????????“????”???????????????????????????????,???????????,???????????????????,???????????????????,????????????????????????,??,????,???????,????,????????,???????«????»???,????????????????????????????????,??????????????????????,???????????????????????????,????????????????

??,???????????????????????,???????????????????????????????MCN???????????????????????????????????????,???????????????????“????????????????????????”????“???????”??????,??????????????????????????????,?????????????????????????????????????????????,??,??,????????????

????

???“?????????????????”,??????????????????“????????????,???????????????????”“??,??????????????????”??,??????????????,???????,???,????????????“????????????”???????????“??????????”,??,?????,????????????:

(??????????????)??????????????????????:????

??????????????????“?????”??????????,?????????“??”?«??»??????????????????,2023????????????32.85ZB,????????????????1000?????????????,????“???”???????????????????“????????????”???,????,??????????????????,?“??”?“???”??????????????????,????????????????????????????????????????????????????????????,???,??????,“???????????”???,????,?;??,“?????????”???????????????????,??????,?????????????????,???????????????????,??????????,??“???”???????,???????“??????”??,???“?????????????????”“?”??;81??????????“??”???,???????????????,???????????

(??)???????????:???????????

???“??????????????????????”????????????????????????????,?????“???????????”????????????????????????,?????,?????????????????,???????????????????????????????????????,???????????????????,????????,????????????????“??????”,???;??,???????????????????????,?????????????????,“???”??,????????????,????????????,???????????????????,?????,????????????????????,????????????????,?????????????????,??????????????????,?????????????????,???????????????,??,?????,???????????,???????????,??,?????????????,????????????,???????????????,???????????,???????,?????????????????,????????????????????

????????????????,??,??????????????,????????????????????????????,???????????????????,??????????????,????????????“????”?????“???????????????????????”??,?????????????,?????

?????

????????????????????????????,???????????????“????”???,?????????,??;?????“????”??????????????,????????????????“???????”???????????????,?????????????????????????????

????????????????????????,???????“??”,????,???????????????????????????????,??????????,??????,????????????,??????????????????????????????????,???????????????“???????”,???“?”?

???,??,?????????????,??????,???:

????,????,????????????????????????,???????????????,??,??,?????????,??????,???????????????????????????????,?????,????????,????????????????,??????????

??????????,????,??????????????????,??????????????????????????????????,??????????????????????????????,???????????????????????,????????????,??????????????,?????????,??

?????????????,?????,?????????????,???????????????,???????????,????????,????????,???????????“?????????????????”??“????????”?????????????????????????,???????????,????,?????????????????“???????”,??????????????????“????”???????

???????????,???????????,????????????????,??????????????????,???,????????,???????,??????????????????????,?????????????????????,?,????????

?????????????:??????????