????????????,“7???????0,?”“?????????”“?????????????????”???????

????????,????“???”????“?????????”???????????????,?“??????”?,???,????,????,??“???????????????????????”,??????????1??????????????????????????2?????????????????

11??25?,???????????,???“?????????”??“??????”??????,???????????,?,???????????????????????????

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??,??????????5.5????????????????????????20?80???,??2015?????,???????????,?53????????2016?????????????????,??????????????81????2020?,??????????34???????????????????2023?,??????????????????????????????????????????????,??116????????????????200???

??????,????,??????,??????????????,??????????????,???????

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????????,??????,??,????????,?????????????:??53.30%??,?;?????(49.45%);??????????????????????,???????????????????(49.27%)?

?????,iiMedia Research????,46.7%???????,?;?????????

?????????,????????????,???,?1????,?????????,???“??????12”“?????????????????????”“?”?????100????????,????????????1.5??????????,??????????12.4??,???????????2.4??,????????????????????30?????????????624.3??????

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?????????150????????,????????????????“90?????????????”??????????????????????80.343?,?“90?”?????????160.449???????????????????????????,???????????,??,??????????????

????“PHCH1600 ??????????????????”??????????,???90%,???????250?????????????????300?????,???133.905??????????????????????121.9???????,???????????????????4590????

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iiMedia Research?????,?200-1000????????????,??401-600????,?????????????(200???????)??????(1500?????)??????????????

???,?,???????“?????????”???????????????????????“???”,??,?????,????“???????????”?“??????”??????????????????????????,?????????,?????????????????,????????

??????,???????????????????????????????????????????????????:??,?????????90%??,?????????,??,??????,???????????????????,??50%??????????,????????????????????,???????,???????80%?85%?90%,?????????????????????90%????80%?85%?????,??,???????,?????????????????

????????????,???,???????????????,???,??????????????????,??,?????????(???????????? ???????????:???????????????????????????) ???????:????????? ??“????”????

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??????,????,??????,??????????????,??????????????,???????

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????????,??????,??,????????,?????????????:??53.30%??,?;?????(49.45%);??????????????????????,???????????????????(49.27%)?

?????,iiMedia Research????,46.7%???????,?;?????????

?????????,????????????,???,?1????,?????????,???“??????12”“?????????????????????”“?”?????100????????,????????????1.5??????????,??????????12.4??,???????????2.4??,????????????????????30?????????????624.3??????

?????????????,??????,??????????????,??????????,?????????????????????????outlets??????????????????????????????????????????????????????????????????????????????

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??????????,??49??91???149??179????????????,???,?90%???5??????????????????6?1069.66???/??11???????4???1143.92?/??,??6.94%;?????????????90%?????????????5?6??481.9?????????????????????/???11??4???????????????????535.62????????????????/?,???????????????????11.15%?

?????????150????????,????????????????“90?????????????”??????????????????????80.343?,?“90?”?????????160.449???????????????????????????,???????????,??,??????????????

????“PHCH1600 ??????????????????”??????????,???90%,???????250?????????????????300?????,???133.905??????????????????????121.9???????,???????????????????4590????

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iiMedia Research?????,?200-1000????????????,??401-600????,?????????????(200???????)??????(1500?????)??????????????

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??????,???????????????????????????????????????????????????:??,?????????90%??,?????????,??,??????,???????????????????,??50%??????????,????????????????????,???????,???????80%?85%?90%,?????????????????????90%????80%?85%?????,??,???????,?????????????????

????????????,???,???????????????,???,??????????????????,??,?????????(???????????? ???????????:???????????????????????????) ???????:?????????