????:1?????:?????????

2??????????

3?????????

4??????600???

5?????????

?????????????:????? ??,??????????

????????,???????,“?????????????”??????,???????????????“??”?????,??“????”???,?????“???”??,??????????????????????????,“??”????,?????“???????????????????????”,??“???????????????”??????,???????????????“??????????????”,??“???,?????????????????”???,??????????????????????

????

????????????,??MCN???????????????????????????????????????????????????????(????????????????1)???????????????,???????????????????“????”,????,??????????????????????“?????”?????????????????

??????1 ??

??,?????????????????????,??????????????IP“????”???????????,????????????,????????????????????????,“???????”???????????????????????????,????????????????????????????????????????,??;“???????????”???“????”????????????????????,????,????????????????,????“???????????”;“??????????????????????”??????????????????“????????????”????,??????????,??“????????????????????????”???,????“???????????????”??“??”???????????????????,?????????????“?????”???????????,??????“???????????”????????????????:??3??????????????,??350????????,??????????????????????,???????

??????????????????,???????,???????????????????“?”???????????????,???????,???????????“?????????”???????????????,??????????????????????,?????????????“?????????”??,???????????????,??????????,?????????????????“????”??,???????????“?????”????????????,?????????????????????,????????,???“????”???????,??“????????????”?????????????????,??????????????????????,????????????;“??????????????????????”?????????????,????“????(long)?????”“??”???,???????????,??,???,????????????????????????????,?????????

????,??,????????“????????????”?MCN?????????????????,??????,“???”??????????????“???????????????”?????????????,????4????;“??”??“??”?,?????????????????,MCN??,??(ROI)??????????(GMV)???????,????????,MCN???????????????,???????????????????????????“????????”“????????????”??????????????????????“????????????????”??,?????“??”??????,?????????????????????MCN????????????????????????????????????????????????????????,?????????????,???????????????????“????????????????”?????????????“?”?;“??????????”????????????????????“????????????????”????????????????????????,MCN?,???????MCN?????????????????,??,???????????

???????????????????????????????,???????????????,??????????????????“???????”?????2021????,“????????????”????,???????????????;2023??,??;?????7??????????,“???”????????????????????????????,????????,????,???????,???????????“????????????”?????????????????????,?“?????????”??????,????????????????,??“????5A??????????????????”,??2000????????????,???1.2?????????,???

???????????????,???,???????????“?????”??????????????????????????????????????????????????????,?????????,web1.0??,????????????????????,???????“??”??“??????”????????????“?????????????????”?????????,??,????????????????“????????????????????????”???????????????????web2.0??????????,?????????????????????,?????????“?”“???????????”??????????,???????????;????????????????????,“??????????”“papi????????????????????????”?????????????????????????,“??”“???????????????”????,????????????????????????????,“????”“?????????????????????”????Z?????????????,??,???

?????????,???,??????“??????”????,??????????,???????????????,??????????????,?????,????,??,????????,???????,???????????????,?????«???????????????????»???????????,???????????????,??????????????????????????,??,???????????

???????????????,???,????????????????????????????????????????????????????????????????????????????????????MCN?????????????????????,????????????????“???”????“??????????”????,??????????????????????????????????????,????????????????????,????????????????????????????,????????????????,????????????

??????????????????

???????????????“????”,?????????“??????,?????????????”“???????,??”??????????????????????????????,????????????????????????????????????,????????????????,????,?????????????“???????????????????”??“?”,?,???????????,??:

(????????)???????????????:????

????????????????????????“????????????????????????”????,???“??????????????”?«?????????????»???,2023????32.85ZB,??????????1000?????????,????“??”?????????????????????????????“?????????”????????????,??????,??????????????,????“???????”??“????”?????????????????????,?????????????????????????????????????????????????,??????,??????????????????????????????????,“????????”???????,?,???????????;???????,“?????”???????????,?????????????,??????,?????????,???????????,???“??????????????”???,????“???????????????”???????????,????“??????????????”“?????”????????????;81???????“????”????,?????????????,?????

(???)??:?????

??????????????“????”?????????????????????????,????“????”???,???,???????????????????????????,????????????????????,???????????????????,?????,?????????????????????????“????????”,?????;???????????,???????,?????????,“????”????,???????????????,??????????,?????????????????????,???????????,????,?????,??????????????,????,?????????,???????????,??,?????????????????????,??????????????,??,????,??????????????,???????????,????????????????,??????????????????,???,?,????????

???,?????????????,???????????,???????????,???????????????,??????????????????????,??????????????????????????????“????????????????????”???????????????“??????????????????????”????????????????,????,????????????????

?????

??,???????????????????????????“????”????????????????,?????????,??????????????;???????“?????”???????????,???????“???”????,????????????????????

??????????????,????????“????????”,??????????????,????????????????,??????????????????????????????????????,??,??????????,???????????????????????????,??“????????????????”,????????????????“???????”?

???,??,????????????????,????????????????,?:

??????,???,????????????????,?????????????????????,???,???????????????????????,???????????????,???????????????????????????????????,???????????????????????????????????????????????????????,??????????,????????????????,?????????????????,???

??,??????,????????????????,????????????????????????,??????????????????????????????????????????????,????????????????????,??????????????????,????????,?????????????,???????

?,???,??????,???????,???????????,????,??????????????????????????????????,??????????????????????????“?”?????????????????“??????????????”??????????,????????????????,???,???????????????????“???????????”,????????????“????”??

??????????????,???,????????????????????????????,?????????????????????,?????????????????????????,?????,?????,????????????????????????????,???,???????,???????????????

???????????????????:????