????:1????????:??????????????

2??????????

3????????

4???????

5???500??????

????:??? ???????????,?

??????,??,“??”?????????,?????????????????“?”????,????“???”??????????,???????“????????????????”???,????????????????????,“???”??,??????????“???????????”,????“??”???????,??????????????????????“??”,???????????????????“???,?????????”??????,?????????

?????????????????????????

??????????,????????????MCN????????????????????????????????????????(????1)?????????,??????????????????????“??????????????”,????????????????????????,??????????????????????“????”?????

??????????1 ???

????,????????????,?????????????????IP“?????????”??????????????????????,????,??????,“??????”???????????????,??????????????????,????????;“??????????????????????????????????”????“??????????????”???,??????????,????????,???“??????”;“???”?????????????“??????????????????”??,??????????????,?????????????“??”?????,????“????”?????????“????”??????????????????,??????????????????????????????????????????????????????“???????????????”???,?“???????”??????:?????????????????3????,??????350???????,?????????,?????

?????????????,??????????????,??????????“??”?????????????????????????????,???????????,???“??”??????,????????????????,???????“??”??,???????????????,??????????????????,?????????“??????????????”?????????,???????????????“???????”??????????????,??????????????????????????,????????????????,????“??”??????????,????????????????“?????????????????”???????????????,???????????????????????,???????????????????;“??”?????,??“???(long)?????????”“??”???????,???????????????????,?,???,??,????????????

??????,???????????,??“????”?MCN????????????????????????????????,????????,“?????????”????“????????????????????”???????????????,????4??????????;“??????”??????????????????????????????“??”????,??????????????,MCN????????????????,?????????(ROI)???????????(GMV)????????????????,?????????,MCN?????????????,??“????”“???????”?????????????????????????????????????“????????????????????”??,???“??????????”??,??????????????????????MCN???????????????????????,??????????,???????“?????????”???“???????????”?????????;“?????”??“??????????????????”???????????????,MCN??,?????????MCN???????,????????????????????????,???

??????????,?????????,????“??”??????2021?????????????????,“?????”????,????????????????????????????;2023???,????????????;??7?,“??????????????????????”?????????,?????????????????????,???????,?????????????,??????????“???????????????????????????”?????????????,???“???????????”??????????????,?????????????????????,????“??5A?????”,???2000?????,????????????????1.2?????,????????????

???????????,???,??????????????“??”??????????????????????????????,???????????????????,web1.0????,???????,???????????“?????”?????“??”????????????????“?????????????????”?????????????????,???,??????????????????????????“???????????????????”???web2.0??????,???????????????,???“??”“????”??????????,???????????????????????????????;???????????????????,“????????????????????????”“papi??”?????????????????????????????????,“????”“????”??????????????????????,??????????????????,“???????????????”“????”??Z??????,????????????????,???

???????????,????,????????????????“??”???????????????????????,?????????????????????,??????????,??????????,??????????????,???,?,?????????,???????????????,?????,???????????«??»???,????????????????????????????????????,????????????????????????????????????????????????????????,????????????????,????????????????

???????????????,???????????,??????????????????????MCN?????????????????????????????????????????????????????????,?“?”????????????????“????”???????????????????,???????????????????,??????????????????????????????????????,??,???????????????,???

???????????

????????“??”,??????????“????????????????????????,????”“??????,??”?????,?????????????????????,???????????????,??????????????????,???????????????????????????“???”???????????“??????????????????”,??????????????,???????????,??:

(??)?????:?????????

???????“????”????,??????“???????????????”?«????»??????????,2023?????????????32.85ZB,??????1000?????????????????????????,?????????“??????????????”????????????????????????????????“????”??????????????,???????????,?????????????????????,????????????????????????“????????????????????”???????????????????“????????????”????????????????,??????????????,?????,????????????????????????,“???????????????”???????????????,???????,?????;?????????????????????,“???”??,??????????????????????,?????????????????????????,?????????????????????,?????????,??“???????”???????????????,???????????????“??????????????”???????????,?“?????”“????”????????;81?????????????????“????”???????,????????,???

(??????????)??:????????????????

???????????“??????????”???????????????????????,???????????“????”????,???,????????,??????????????????????????????????????????????,??????????????????????,????????????????????????????,??“?????????”,??????????????????????????;????????,??????????????????,??????????????,“??”????????????????????,???,??????,??????????????????,??????????,??????,?,??????????????????????,????????????,?????????????,????,???????????????,??????????????????????,??????????????????????????,???,?,??????????????????????????,??????????????????,??????????????????????????????????,??,????,???,???

???????,???,?????????????????????????????????????,???????????????,??????????????????????????,??????????????????,????“????”????????????????“??????”???????????,????????????,?????????

???????

?,??????????????????????“???????????????”??,???????,???;???“?????????????”???,??????????????????“????????????????????????”????????????????????,????????

????,????????????“??”,?????,?????????????????,?????????????,??????????????????,???????????????,????????????????,??“?????????????”,??????“???????????”?

???,???????,??????,??????????????,????????????:

????????,????????,??????????????,???????????????????????,??,??,???????????????????????,????????,????????????????????????????????,??????????????????,???????????????,???????????????????,??????????

???????,?????????,????????????????????????,???????????????????????????????????????????????????,???????????????????????,????????????????????,????,?????????????????????,????????,???

?????????????????,?,????????????????????????????,??????????????????????????,?????????,??,????,??“????”????“?????”??????????,?????????????????????????,????,??????????“????”,????????????????????????????“????????????”??????????????

??,?????,????????,???????????????,??,????,?,???????????????????????????,???????,??????,?????

??:????????????